Founded in 2015, Des Moines delivers high quality, versatile designs that are practical and appropriate for every occasion. We intend to be a companion for women as they live their lives, supporting them on the journey to reach their "prime."

 

But Des Moines is more than just our products; Des Moines is an idea, a lifestyle. We intend to redefine fashion, challenge the status quo, and make it accessible and affordable to everyone. We want every woman to participate in this lifestyle and discover what  “prime living” is all about.

 

Reaching one's prime demands mindful change, growth and self discovery. It's about self-expression and confidence; confidence that every day you're striving toward the pinnacle of life. We believe there are no limits or boundaries to what a confident woman can achieve and after experiencing Des Moines you will be sure of that too.

 

 

Elin Tegels & Colby Crase